Virtual events and community engagement
The most important element of any community is – unsurprisingly – its members. So, keep in mind that a successful community is almost entirely about them, not about you. People love to talk to each other about things that matter to them and this is something you should always encourage. Make it easy for members to tell their stories, share their experiences and grow their passions.
On the one hand, it’s really important to allow your community to really express themselves. But, on the other hand, it’s crucial that you take measures to keep your community a safe space in which members respect each other’s opinions. In other words, you need to moderate the community in order to prevent trolling, bullying, and offensive or inappropriate behavior.
Community engagement is based on the democratic idea that everyone who is affected by an issue that impacts their community should have a say in the decision making around it. It, moreover, holds the promise that the public that affects the provision of services, future visions, and sustainability of our communities.
A virtual event is an online event that involves people interacting in a virtual environment on the web, rather than meeting in a physical location. Virtual events that often feature webinars. They are highly interactive, often aiming to create as similar an experience as possible to their physical counterparts.
Build community & engagement into your virtual event
The proliferation of virtual events right now is staggering. There has always been a glut of webinars out there, but with field events and trade shows off the table for a while, many companies are going online only in an attempt to replicate the magic, engagement, and impact of being there in person.
This is, of course, tricky. Your attendees didn’t take the time and money to attend your event only to watch keynotes on a big screen from the back of a ballroom. Replacing the interactivity, the peer-to-peer community, the engagement levels between attendees, speakers, sponsors, and more – that’s a big challenge that some companies are working through right now.
- Use the Mobile app
- Gamify the event
- Live chat next to presentations
How to keep your community engaged with virtual events
Even in the best of times, event brands spend an enormous amount of time and energy attracting an audience for punctuated events that they hold for a few days at a time, once or twice a year. For virtual event organizers, the challenge is even greater. Attendees are deluged with options and usually have the ability to watch the event content on-demand later. This can translate to deflated live attendance numbers, which can make or break future sponsorship negotiations.
While it’s true that virtual events are different from in-person ones, creating a successful event with lots of opportunities for engagement is completely within your reach. All it requires is the proper forethought, planning, and infrastructure. So before you begin putting together the nuts and bolts of your online presentation, use these strategies to start planning to drive attendance and ensure its success.
Now it seems like the hard part is over – you’ve got people to register for your event, and you’re happy with the number of attendees you’re expecting. But of course, there’s more to event engagement than just making sure people show up.
Virtual event for local business
We all need advice from time to time and this is especially true for business owners. There are numerous challenges that need to be tackled on a regular basis, from staff to money to grow. Even if your business is doing well, dealing with these issues is simply the nature of owning a business.
Business owners also regularly need support and advice to keep taking the business to the next level. As a small business owner (or an aspiring one), one of the greatest resources you want to take advantage of our online communities for small businesses.
Communities allow like-minded entrepreneurs to connect, share experiences, advice, and tools to succeed in business. There are numerous advantages to being part of a community, here are my top three.
- Access to a wealth of information
You have all the information you might need in one place. All the communities provide key information from business planning and marketing to growth strategies and building a website. Almost all business-related topics are covered in these communities and you have a free resource center with heaps of information to help you in any area of your business. You can learn the best practices, share, and receive advice from other small business owners who have faced similar challenges as you.
- Get the support you didn’t know you needed
It is important to surround yourself with people who will support and help you to get to the next level in your business. If you want good advice, listen to those who are where you want to be, those are the people who you want to take advice from. In the communities, you can reach out for support through the forums, posting questions, and by participating in discussions. You might not think you need support, but when you feel supported, you will understand how valuable this is for your growth.
- Free marketing tool
Communities are also great marketing tools. When you join the community, take time to create a strong profile. Make sure that your information is clear and captivating to anyone reading it. Always include your website address, who you work with, and what solution you provide. Finding some potential clients would be great, but this shouldn’t be seen as the main objective. It’s just an added benefit.
Virtual event for yoga
Yoga is a kind of posture and breathing exercise. For many who practice yoga, a major benefit is that their bodies are freed from pain or feel strong and comfortable because of daily engagement with the poses of yoga. By spending ample amounts of time perfecting these postures, you will get stronger and be able to complete more complex poses, all while learning how to do the most intricate movements safely with the least possible risk of injury.
- The Health benefits of yoga
The Potential health benefits of yoga are numerous and may include:
Some of the advantages of yoga are as follows:
- Improve brain function
- Lower stress levels
- Alters gene expression
- Increases flexibility
- Lowers blood pressure
- Improves lung capacity
- Relieves anxiety
- Relieves chronic back pain
- Lower blood sugar in diabetics
- Stronger bones
- Healthy weight
- Lower risk of heart diseases
While you shouldn’t expect yoga to cure you or offer you 100 percent relief, it can help some health conditions when combined with standard medical treatment. And if you already enjoy good health, yoga can be an enjoyable supplement to your regular fitness routine. Yoga transforms your life and broadens your horizons in ways you can never imagine.it is absolutely worth trying!
How sports teams build brands through community involvement
Even the most world-renowned sports team needs to focus on their branding. Marketing is one of the best ways to attract new fans, and the more fans the better, right?
However, developing sports branding can be quite complex if you don’t know where to start. After all, sports marketing not only determines who you are as a brand but also inspires your fans to become better versions of themselves. Sports marketing and branding is the message you send out to the world, and there are a few things every sports team owner should know before they head down this winding road of self-discovery. Here we’ll try to help you out a bit.
Work out any technical kinks beforehand
A virtual event is like a video call with your colleagues, but your audience won’t wait for you to fix your mic or find the right video to play. Make sure that your attendance can easily log in, view, and hear what’s happening. Make sure that your laptop, presentation aids have enough battery and your internet is working fine. If you decide to run a recorded with live interactions event, be sure you practiced before with the hosts and speakers to make sure nothing falls through the crack.
Share best practice examples to promote the idea and generate enthusiasm
However, it’s not always easy to get everyone to share their brilliant ideas. Your introverted staff members may be less inclined to speak up during meetings, and sometimes people are stuck in creative ruts and need a little motivation.
- Whether a personal interest is really niche or shared by many, start there. You’ll be amazed by the parallels you find with your professional work, and people enjoy discovering different ways of thinking about their work. From basketball to music to science, when the team starts with what they personally care about, they create whole new avenues for interesting content
- Build ongoing brainstorm sessions into the weekly or monthly meeting rhythm. This creates a culture of open engagement and ensures your team that their ideas are valued. For all ideas selected, follow up with incentives. Even a small gift card, a lunch out with you or access to company products and services goes a long way to show appreciation and fuel future innovation
- The more teams know about changing goals and new opportunities for the business, the more involved they will feel in its success. Creative marketing ideas stem naturally from the desire to participate in the company’s growth and awareness of the right direction. The resulting successful marketing campaigns compound the benefits on a morale level and reinforce employee loyalty.
Digital-First Community Engagement
It’s often accepted in community engagement practice that “face-to-face” is the best and the most meaningful form of community engagement, with digital engagement being nothing more than a mere support act.
But imagine for a moment that face-to-face is simply no longer viable.
Perhaps the distances are too great; the issues too fraught to send a team into the field; the budget too small; the stakeholder group too large; or your audience is too fragmented.
Alternately, imagine the opportunity for a continuous conversation between the community and your organization.
Declining trust in governments worldwide, coupled with the Smart City agenda has created an opportunity for a transformative form of continuous engagement between citizens and governments.
Why build an online community?
Online communities can be a great way to bring your students together in one place where they can discuss course content, apply their learnings, and ask questions. This also helps you get a pulse check on what your audience wants to learn from you.
For brands like Thinkific, our online community is a way to bring our customers (and potential customers) together in one place to share ideas, discuss strategies, and get actionable feedback on our product.
Regardless of your team size, there are many common benefits to creating an online community:
- Be seen as a leader in your space. Expand your sphere of influence by growing your network and audience.
- Create brand ambassadors. Increase referrals to your business by way of brand evangelists.
- Feedback from your audience. Having a regular dialogue with your community helps you improve your products and services to serve them better.
- Increase revenue. A community will help foster more engaged followers, increase retention, which can ultimately increase sales.
- Respond to market shifts. Digital communities help you maintain touchpoints with your audience when being in the same physical space isn’t possible.
- Online communities are a natural fit for digital entrepreneurs. Two of Thinkific’s most successful course creators didn’t actually start out with courses on day one. They started out creating niche professional learning communities with Facebook Groups and were soon pulled into course creation by their communities by request.
The importance of community engagement
The push for community engagement at a local level is constantly increasing, and yet the topic itself is often brought up under the assumption that the benefits of community engagement are already well-known. This can lead to cities trying to carry out community engagement programs without fully grasping their relevance, and as a result, only attempting to run the programs half-heartedly. Before implementing a citizen participation initiative, it is important to fully understand why you are working toward a higher level of community engagement and how your project goals may help your city in the long-run.