Given the yearly influx of new marketers, diving into the world of digital marketing could seem intimidating. It might be difficult to navigate the fundamental ideas and terminology without much expertise. But even if you don’t plan to become an expert in digital marketing, knowing the fundamentals is still necessary to help you decide where to focus your efforts. There are persistent ideas and terminology that have stayed largely constant despite the changing terrain. It is possible to get started without a digital marketing course, even though they can make the process easier. To facilitate greater understanding when delving deeper into particular issues, this article attempts to clarify key concepts and words related to digital marketing.



Since the inception of digital marketing, SEO, or search engine optimization, has become a prominent term in the online community. SEO is essentially the systematic process of optimizing a website’s visibility in organic search engine results for particular keywords to drive more targeted visitors to the website. To put it plainly, SEO aims to increase the website’s visibility on search engines such as Google.


Below are some important phrases related to SEO in digital marketing:


  1. Keywords

The terms or phrases that a prospective client types into a search engine to look for your goods or services are essentially your keywords. Finding out what terms your target audience uses to search on sites like Google helps you tailor your strategy and improve your ranking for those particular terms.


  1. Crawling/Indexing

Google uses web crawlers to determine which websites are worthy of high rankings for particular keywords. These bots search the World Wide Web and evaluate the relevancy of each webpage by examining its content. After being crawled, the data is indexed, which helps Google determine how relevant and important the page is.


  1. Links

An essential part of SEO tactics in digital marketing is links. They do several tasks, including making it easier to navigate websites, linking to other websites, or creating backlinks from external sources to your website. These links are essential to SEO since they help Google determine how valuable and relevant material is for a range of users.



Search Engine Marketing, or SEM, is a powerful tool for getting quick results online. In simple terms, it makes use of paid advertising channels, such as Google’s PPC (Pay-Per-Click), to quickly increase the visibility of your website on relevant websites or in online search results. Although it is similar to SEO, its main difference is that it is paid for. As such, SEM charges for each time a visitor visits your website, in contrast to SEO, which may need months of waiting for results. As a result, in SEM tactics, making sure the conversion rate generates a profit becomes essential.



Key digital marketing terms relevant to SEM include:

Pay-per-click or PPC

Definition: A form of advertising in which you are charged for each click that brings a user to your website. Users who merely view the advertisement are not obliged to pay.


Click-Through Rate (CTR)

Definition: The proportion of viewers who click on your advertisement after seeing it. It is computed by multiplying the result by 100 after dividing the total number of clicks by the total number of impressions.


Conversion Rate

Definition: The proportion of users, out of all users who interacted with the advertisement, that clicked, viewed, responded, or made a purchase. It offers information about how well the advertisement elicits the

desired reaction.


Email Marketing

Email marketing stands as a pivotal element in a comprehensive digital marketing strategy. The value lies in maintaining a list of individuals who have demonstrated interest or made previous purchases, as selling to an existing customer holds a higher probability than acquiring new ones. In essence, email marketing involves communicating with your audience through email. Once you obtain their email addresses with their consent, it provides a unique opportunity to address concerns, showcase enticing offers, provide education, and introduce new products. The potential of email marketing is boundless, making it one of the most influential digital marketing strategies available.


Content Marketing

The primary function of the internet, which is to share information, has shaped content marketing. The need for objective, worthwhile material is more than ever in the current digital era, which is characterized by the dominance of social media. By offering insightful content and cultivating relationships with their audience, brands can establish authority and trust even in the absence of revenue. The brand becomes the preferred option by identifying and utilizing influencers to increase message reach. Developing content that outperforms rivals in terms of value and informativeness is essential to content marketing success since it establishes the company as an online authority.



With so many new terms and tactics popping up every day, it can be daunting to navigate the ever-changing world of digital marketing. However, understanding the foundations of SEO, paid advertising, content marketing, and email marketing opens up a wider range of opportunities for your company to flourish. Online courses in digital marketing provide a quick route to mastery. During this journey, you may greatly improve your business plan and ensure effective growth and success by taking advantage of Iknasoft’s assistance, which includes software development, consulting, and support for digital marketing.